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E-mail Marketing

Email Marketing is an extremely powerful marketing tool with use of email in marketing communications.E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience.

From Search Engine Optimization to Email Marketing campaigns if well planned, deployed and managed, internet marketing activity will help to meet your objectives in a cost-effective and measurable manner

Email marketing is generally benefited for Consumer Businesses, Universities/ Colleges, Industrial businesses, non-profits organizations, service firms etc

E -marketing is used for:

  • Sending e-mails with the purpose of enhancing the relationship of a company or merchant with its current or previous customers, to encourage customer loyalty and repeat business,
  • Sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
  • Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
  • Adding advertisements to e-mails sent by other companies to their customers, and
  • Sending e-mails over the Internet, as e-mail did and does exist outside the Internet.
  • Sending emails designed to encourage customer loyalty and enhance the customer relationship
  • Placing your marketing messages or advertisements in emails sent by other people

Benefits of e-mail Marketing

  • Email Marketing is very Effective
  • Email Marketing is Easy
  • Email Marketing Generate Immediate Response
  • Sending email is much cheaper than most other forms of communication
  • Email lets you deliver your message to the people
  • Targeting according to user preferences.
  • Personalization.
  • Email Marketing is immediately trackable and measurable.
  • Niche areas of interest can be reached.
  • Increase leads and sales.
  • Maximize brand visibility.
  • Give your website/business a competitive advantage.

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