Pay Per Click (PPC) Ad campaign, where advertisers pay for the visitors who click on their ad on a Cost Per Click (CPC) basis, is one of the most cost effective ways to maximize the leads and sales from your website in quick-time. It is a highly targeted Ad, where only the visitors who look for your product or service will see the ad, as your Ad will be displayed only when the keyword(s) searched is very relevant.Pay Per Click is one of the process of Search Engine Marketing(SEM).