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Beyond Google: Navigating New Ad Platforms in an Expanding Diversifying Digital Media Landscape
1. Introduction: The Changing Digital Advertising Environment
The digital advert landscape is making a dramatic change. For a long time, Google controlled the market with search and display advertisement, but marketers are now eyeing other alternatives to diversify their approach.
Key Driver of the Trend:
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Why Your Facebook Ads Aren't Converting: Common Mistakes to Avoid
Facebook Ads are a potent engine for driving traffic, creating leads, and generating sales—if applied correctly. Too many marketers deal with underperformance campaigns, hemorrhaging budget with little to no significant returns to show for it.
If your Facebook Ads are not converting, you may be guilty of a few…
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Landing Page Psychology: How Strategic Design Directly Affects Conversion Rates and Sales Performance
1. Introduction: The Important Role of Psychology in Landing Page Performance
Each and every item on your landing page - from the font size of your headline to the color of your call-to-action button - has a significant psychological effect on whether or not visitors convert or…
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