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Stop Chasing Likes: The Metrics That Actually Grow Your Business in 2025
1. Introduction: Why Measurement Is Broken in Digital Marketing
Digital marketing is more sophisticated than ever in 2025—yet many brands still measure success in the same way they did ten years ago.
Likes. Impressions. Views. Follower counts.
They're simple to track, but are they actually growing your…
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The Creator Economy in India: Side Hustle to Full-Time Job
India's digital revolution has led to a thriving creator economy, turning content creation into a sustainable full-time career with huge financial and creative potential. With growth rate projections hitting warp speed, varying models of monetization, and growing backing from international platforms, brands, and even the Indian government, the creator economy…
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Creators vs Brands: Who's Winning the Social Attention War?
The war for social media eyeballs has changed in a fundamental way. Ten years ago, brands held the reins with expensive ad campaigns and celebrity spokespeople. Now, individual creators—equipped with nothing more than a phone and candor—are winning the attention game.
So how did this come to pass? And can brands…
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