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How to Create an Email Funnel That Converts Cold Traffic
Cold traffic is perhaps the most difficult but rewarding audience to convert. While warm leads already have a familiarity with your brand, cold prospects have zero prior exposure, so they tend to be naturally skeptical. A carefully constructed email funnel functions as a bridge, slowly moving these strangers along from…
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The Algorithm Unravelled: How Social Media Platforms Determine What Goes Viral in 2025
Social media algorithms of 2025 are intelligent, instinctive, and more intent on serving up hyper-personalized experiences. The era of random virality is passing—nowadays, platforms use AI, engagement signals, and contextual relevance to decide what pops up on users' feeds.
If you're a content creator, marketer, or…
How Brands Can Succeed with Memes (Without Appearing Cringe)
Memes have also evolved from online jokes to complete cultural phenomenon that is shaping how individuals communicate, interact, and even perceive brands. Done correctly, memes can humanize a brand, generate viral engagement, and foster deep community connections. When brands fail at memes, however—be it due to tardiness, try-hardness, or being tone-deaf…
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