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The Future of Marketing Isn’t Paid Ads—It’s Ecosystem Thinking
The marketing landscape is changing rapidly. While paid ads (performance media) have dominated the last decade, forward-thinking brands are shifting towards marketing ecosystem thinking—a more sustainable, long-term approach that doesn’t rely solely on paid acquisition.
In this blog, we’ll explore why paid ads alone are a short-term game, what marketing ecosystem…
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Stop Chasing Likes: The Metrics That Actually Grow Your Business in 2025
1. Introduction: Why Measurement Is Broken in Digital Marketing
Digital marketing is more sophisticated than ever in 2025—yet many brands still measure success in the same way they did ten years ago.
Likes. Impressions. Views. Follower counts.
They're simple to track, but are they actually growing your…
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The Creator Economy in India: Side Hustle to Full-Time Job
India's digital revolution has led to a thriving creator economy, turning content creation into a sustainable full-time career with huge financial and creative potential. With growth rate projections hitting warp speed, varying models of monetization, and growing backing from international platforms, brands, and even the Indian government, the creator economy…
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