Best advanced strategies to drive traffic to your website with Online Marketing
When your website traffic is falling even if you’re trying to attract more visitors to your site. Then try below strategies to drive website traffic to your website.
Content marketing gives you a quality traffic to your website. Content marketing activities like online articles, blog posts ,guest blogging, infographics, ebooks, white papers, case studies and audio or video productions etc are the best strategies to develop quality traffic to site.
IP-specific online advertising with geo-targeting
IP-specific online marketing or online advertising with geo-targeting is a method of determining the geolocation of a website visitor and sharing different , unique and informative content to that visitors w.r.t his or her current location, Like IP address, ISP (Internet Sevice Provider),Country, state, city, zip code etc.
Geo-targeting helps in increasing engagement of any online marketing campaigns.
Influencer marketing campaigns
Influencer marketing is basically a form of marketing that focuses on using key leaders to share your business or brand’s message to the larger market. Instead of marketing directly to a large group of consumers, you can hire or pay influencers to drive word for you.
Free tools like followerwonk from Moz or BuzzSumo, could help in finding good influncers.
Below are some of the activities for geo-targeting:-
-We can offer incentives,discounts etc and customize marketing messages to visitors in a specific geographic area.
-Target and share marketing messaging to visitors based on proximity to a store, physical office location or competitor’s location. Also that are specific advertising media markets.
QR codes or Quick response codes is another way to get contacts for your traffic-driving efforts. QR codes act like bar codes and that pro¬vide a mobile phones, smartphone or tablet user with immediate access to a given web page or blog page where the user can read the marketing message and take the next step. It means the QR code is your basically an invitation to a user to start an online or offline transition.You can get free QR code generators online, such as QR Stuff, Kaywa QR Code etc.
We can use QR codes as below:-
-You can add QR code to your website’s Contact page so that visitors can download your contact details to their smartphones.
-You can add QR code to your business card so people can instantly download your contact details
-Include a QR code, or codes in your presentation for audience engagement.
-You can also add a QR code to your Facebook page and LinkedIn profile also to drive people into your website.
-Use QR codes in your direct mail pieces to gain important information from campaign.