1-Digital marketing focuses on the web and traditional marketing other focuses on media like radio, television, print media, newspaper, magazine and direct mail.
2- Online marketing strategy can be managed at very little cost as compared to traditional advertising channels such as television, radio, newspaper, Yellow Pages, and magazine.
3- Digital marketing is simple to measure, you can check what is working or not working for your business online and you can take necessary action to improve your results. For analyzing & measuring website traffic you can use Google Analytics to measure specific goals you want to achieve for your website or blog.
4- Your website & business can be seen & visible anywhere in the world through online marketing campaign, but the cost to do this using traditional methods would be very high
5-Through online marketing you can encourage your prospective leads to visit your website, so that they could read about your services & products. They can rate them, buy them and can give feedback that will be visible to your market. So you can do publicity easily to improve your business.
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