In current AI environment, Shifting from Metadata to Intent-Aligned Content is a key for SEO indexing.

According to previous methodology, Google search was created accordingly with the process of metadata, which would allow content to get indexed much higher onto the Google pages. Now businesses might have to end up creating content aligned with intent, because AI will combined together the context and intent to get better and relevant response. So, from this point of view, brands would have to twist their SEO tactics.
 As according to current scenario, a large number of people are moving toward AI practices, and this pattern change might have an impact on business website’s organic traffic
According to AI practices, SEO marketers will have to stop just putting out generic content articles, which have keywords. “That will end. This means a very Google SERP methodology, is changing, which even Google has been changing over time. 
According to above AI practices, there will be a high dependence now on relevant content creation at scale. “Generative AI will have a tremendous impact on improving SEO to a large extent. 

According to experts, the future of search might also see an increase in ‘zero-click’ searches, where users will directly get answers without necessarily having to click to go to a page or inspire any action,that will will impact businesses
Beyond AI,SEO Indexing remains a key priority for brands not only to Google, but also has been growing on e-commerce.  
SEO Indexing is one of the most important aspects, not just on Google but also to YouTube and Amazon.
According to above theory, undoubtedly SEO is one of the best marketing strategy for organic traffic.