1- Create your Company page on LinkedIn,Facebook etc for branding online .This is an excellent way to reach your target market.
2- The best social media marketing strategy that I have for businesses is to use social media channels to engage with your email subscribers.Nowadays everybody is trying to use social media marketing to generate prospective leads, but not every business owners are using social media channels to build healthy, long term, profitable & professional relationships with their current subscribers.Social media is the best solution for this to engage with your email subscribers and can connect with them everyday.
3- One of the most important part in Social Media Marketing is listening to your customers across social media .If you are not doing this, you are loosing something.Engage with your customers in order to have a good conversation. Whether online or offline you should listen and respond to your customer & audience.
4- If you want to get best output of Social Media Marketing then use Search Engine Optimization, social advertising , organic social media, search advertising, and Google ads.
5- Post quality content, this is a best part to increase customer engagements.